Company Management​


 Avraham Novogrocki, Chairman of the Board

Mr. Novogrocki holds a BA in Economics and Business Administration and an MBA from Bar-Ilan University. He previously served as CEO of Africa Israel Industries from 2008-2012, and held various other positions in the Packer Plada company. He has worked for AFI Group for 15 years. In addition to his current position as the Chairman of Africa Israel Residences, he serves as CEO of AFI Group and director of the Group’s companies.


Oren Hod, CEO

A civil engineer and graduate of the Technion – Israel Institute of Technology in Haifa, Mr. Hod has more than 16 years’ experience in the real estate field. His past positions include a number of management roles in the A. Dori company, serving as VP Engineering at Neve Gad, and more. He was also involved in the development and construction of a variety of residential neighborhoods and luxury towers throughout Israel.


Micha Klein, Chief Engineering Officer

Mr. Klein holds a BSc in civil engineering from the Technion – Israel Institute of Technology in Haifa. He has 12 years of experience in management positions, and in the development, planning, and construction of real estate projects. His previous roles include chief engineer of Electra Construction, implementation manager at Neve Gad and project manager at Danya Cebus.

Aharon Frenkel, CFO

CPA Aharon Frenkel holds a BA in Economics and Accountancy from Bar-Ilan University. His has served in his current position since 2006, and was previously the financial manager of AFI Group’s residential division of Africa Israel, and manager of the Budget Department.

David Socket, VP Planning and Head Architect

Graduating magna cum laude with a Bachelor of Architecture from the Technion – Israel Institute of Technology, Mr. Socket has held his current position as VP Planning since 2008. His previous positions included Herzliya city engineer, Jerusalem regional planner for the Ministry of Housing and Construction, and member of the regional commission for planning and construction in Jerusalem.

Liat Danino, VP Sales & Marketing

Holding a BA in Philosophy and an MBA. Ms. Israeli has served in a number of senior management positions, including: marketing manager at Kardan Real Estate; board member and manager of the auto and real estate sectors for the Hever consumers’ club; and manager of the Ambassador Israel company.

​Vicky Kedar, Economics Division Manager

Ms. Kedar holds a BA in Economics and Business Administration from Ben-Gurion University of the Negev and an MBA from the Hebrew University of Jerusalem.